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Hammerhead Navigation Inc

Director of Growth

Sales – New York, New York
Department Sales
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Job Summary

Hammerhead is tech startup creating the perfect software platform for the sport of cycling. At present we are focused on the Karoo, the next generation of bicycle computer. We are a team of athletes, creators, and doers who get to spend our time building the finest product in our category, for the benefit of the sport we love. The Karoo shipped in March of 2018 and is used by thousands of customers around the world. We know that we can hit some large growth goals for 2019 and are now seeking a Director of Growth to help us seize the immense opportunity before us.

This is an exciting time to come aboard, build a team, and help to substantially grow the business. This role requires cycling industry knowledge, as well as extensive marketing experience in direct to consumer products. This person will be instrumental in helping us scale our direct to consumer marketing initiatives in the US, Europe, and beyond. They will be working primarily across paid digital acquisition channels, with a substantial budget available to drive revenue. They will be responsible for owning the strategy, building the sales infrastructure, analyzing the data, and growing an outstanding team. 

The Director of Growth will:

Scale and grow Hammerhead’s direct-to-consumer eCommerce sales

  • Own the “top of the funnel" - Acquisition & Activation. 
  • Based on core product value and aligned core customer segments, grow pipeline of potentials and buyers.  
  • Collaborate with VP Product on marketing efforts in pursuit of increasing the number of paying customers experiencing core customer value - Retention, Revenue, Referral. 

Build advertising infrastructure

  • Utilize Facebook, paid search, display retargeting, YouTube, influencer, ambassador, affiliate, email and other forms of marketing.

Design and manage advertising campaigns across multiple platforms

  • Create marketing initiatives that stay on brand and are relevant to users.

Analyze and report sales data 

  • Develop regular reports that effectively communicate current state of business and program performance. 
  • Create robust feedback process from potential customers and existing customers to prioritize product development. 
  • Experiment constantly to identify and refine acquisition channels and optimize conversion funnels.
  • Drive budget allocation between channels and lead the campaign specific strategy to optimize for conversion and CAC.

Manage and grow a team

  • Recruit and hire additional positions as needed to build a world-class sales team. 


To join us you must:

Be on this mission to win

We are not here to take part in our category, we are here to take it over. We are working on applying some of the most interesting technology to some of the most exciting applications. We’ve built a strong team from around the world. We have extremely ambitious goals for the future as well as the team to seize them. You must bring enthusiasm, aggression, and the determination to succeed, excited by the prospect of working hard, in the full confidence that your colleagues are too.

Accept extreme ownership

Our culture is defined by the things that we do right, when it would be easier to do them wrong. You must be willing to admit your own mistakes, develop a plan to overcome them, and blame no one else. You must set this example for the team that you directly lead and grow.

Bring deep analytical skill

We are moving quickly and must be able to discern meaningful data from the noise. You must have demonstrated experience interpreting data and deriving actionable insights. You must be able to translate complicated data into meaningful insights that can explain business trends and impact on future outcomes. 

Specific qualifications and skills required:

  • A proven track record of sustained B2C growth predicted on hypothesis creation and testing. 
  • Deep experience in building SaaS businesses. 
  • Experience driving growth and marketing teams in close collaboration with Product. 
  • Ability to bring robust growth best practices to hardware development as aligned with software development. 
  • Deep analytical skills.
  • Excellent communications skills.
  • Cycling passion a plus. 
Thank You
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  • Location
    New York, New York
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor
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